No matter the execution, the thinking begins with audience first and how to separate clients from the competition.
A straightforward site for a personable insurance agency that knows the value of the relationships they create with their clientele.
As clients grow, they re-think the marketing materials they started out with to project the right image in a competitive market.
A real estate client's courage combined with well-thought-out design allows their business to make great strides with their marketing materials.
Taking an industrial company and moving them beyond the literal showed their capabilities and differentiated them from the competition.
Learning about new topics is one of the perks in design and illustration. And then making the information clear and readable at a glance.
Building a village: Logo development, discovery centre, collateral and advertising for a luxury condominium development.
Infographics take complex subjects and make them easily accessible, quickly readable, and understandable for your audience.
Socially-beneficial content and great people to work with makes for great projects. Vector illustration for service-oriented animations.
If you want to get people's attention, don't put the same thing in front of them over and over again. Audiences need and deserve your best.
With solid skills built over time, being a creative professional has been more than a career to me.
I'm an experienced art director in print and online, creating up-to-date design solutions that reach your audience.
While my practice is primarily digital these days (vector, raster, retouching and restoration), I maintain my traditional skills.
"Listen with the intent of understanding." The first rule of effective communication. Together, we'll bring our strengths to successful projects.
The mailbox always works. I sometimes sleep.
© 2018 Scott Dutton. All Rights Reserved.