Introduced at the 1939 World’s Fair in New York, the View-Master came into its own during the stereo photography (or 3D to you movie and comics fans) craze of the 1950s. It is easy to forget that the View-Master was once a successful mass-market product akin to today’s VCR and DVD player. It was family entertainment. Millions of reels have been sold and a collectors’ community thrives today.
View-Master is now owned by Fisher-Price and marketed as a toy for young children.