I was in the Sony Store in the mall, looking for replacement rubber tips for my in-ear headphones. While the guy went in the back to retrieve this low-demand, low-cost-but-easy-to-steal item, I watched a bit of Iron Man in high-def Blu-Ray on a big Bravia.
I have an uneasy relationship with advertising. On one hand, as a graphic designer, it can be very satisfying to reach an audience with your message and have them respond in the way you want them to (becoming informed, taking action, making a purchase, and so on). On the other, when used to drive an audience to respond purely on an emotional level without engaging their facility for critical thinking, I believe it to be unethical and ultimately damaging to us as a people.
