This graphic has served as my mantra for a number of years. While this version of the quality triangle is tailored specifically to designers, it speaks to the inherent value in any work and the people who do it. Understanding this makes for solid, equitable business relationships. If one side or the other ignores it, that’s a warning sign.
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It started with the Marketing Director, a Marketing Lead (who would be promoted to Marketing Manager in the middle of the project), and myself, the Design Lead (because Art Director would have sent the wrong message in the corporate hierarchy of titles). We sat down in January 2012 and mapped out what we needed to do: website, brochures, tradeshow displays, advertising campaigns, and on and on.
That was the practical part. The other part – the more important part – was the change in PTI’s messaging we hoped to accomplish: it’s not what we do, but why we do it. PTI builds workforce accommodations for its guests. Focus on what motivates the customers, and frame the conversation around that.
Many people have talked about what happened with John Carter – the movie – this spring. The film was good, the marketing was weak, and the unfortunate result is that the sequels are very much in doubt.
One of the better pieces to come out of PTI’s Unified-theme branding is the annual report for its Aboriginal Relations department.
One of the classic editions of Edgar Rice Burroughs’ A Princess of Mars is the first printing, published by A.C. McClurg & Co. in 1917. Frank E. Schoonover, a top illustrator of the day, painted the cover and interior plates. Schoonover was a student of the master Howard Pyle, as was NC Wyeth, and there are definite similarities between the artists.
I have to credit Neal Adams for getting me to read my first Edgar Rice Burroughs’ book – Tarzan of the Apes – in 1977.
Having read his DC Comics work, Neal Adams was the epitomy of what comics could be to a 12-year-old boy. That he did some of his best painting work on these covers for Ballantine in 1976 is what drew me to buy the book.
Welcome to the completely redesigned Catspaw Dynamics.
After a number of years where my work and interests were divided among various websites, it was time to streamline and focus my online presence. Whether you’re interested in my design services or if you’ve read my comics, you’ll find everything here on this site.
I’m just old enough to remember the last of the Moon landings in the early 70s. It seemed normal, like it was what people did. But the Moon missions were soon cancelled, and we haven’t seen a person walking on another planet since. We had to satisfy ourselves with robotic probes like Viking’s mission to Mars. And then the shuttle came, but it never got out of orbit.
It was a much different world than the one that had launched the space race nearly two decades before. Instead of the world feeling larger, full of possibilities, it seemed like we had reached for the stars, found the Sun like Prometheus, and fell back aflame.