AssignmentEarth.ca Relaunched

Gary Seven, Roberta Lincoln and Isis the Cat

The web’s most complete site on this back-door pilot from Star Trek gets its seventh major update, with new design and content.

Ornament eBook

Book layout and ebook conversion

This one came to me with the design language set by Liz Boyer of Chalk. I completed the book layout and then converted it to ePUB and KF8/MOBI ebooks in a short turnaround to be ready for the Christmas market. I’m told it peaked at #14 on iTunes in the Biography & Memoirs category.

Trinity Design & Displays Website

Responsive design and streamlined content

Trinity needed an update. Known for their great customer service and quality products, ten years in business yielded a business built on repeat business and referrals.

The Comics Code Authority

“For the children”

Back in the mid part of the 20th century, the United States lost its collective mind. They had won the Second World War and were nervous about being leaders of the world. Fear set in. Fear of all threats, internal and external.

They’d finally gotten movies to adhere to the Production Code. Senator Joseph McCarthy was busy rooting out all the communists and other undesirables in government and Hollywood. Senator Estes Kefauver, not to be outdone, had the US Senate Subcommittee on Juvenile Delinquency. One of the areas of insidious juvenile corruption the committee targetted was comics, spurred on by Dr. Fredric Wertham and his book Seduction of the Innocent.

Great. Cheap. Fast.

There are limits to your resources

This graphic has served as my mantra for a number of years. While this version of the quality triangle is tailored specifically to designers, it speaks to the inherent value in any work and the people who do it. Understanding this makes for solid, equitable business relationships. If one side or the other ignores it, that’s a warning sign.

The PTI Rebrand

One big job for one big company

It started with the Marketing Director, a Marketing Lead (who would be promoted to Marketing Manager in the middle of the project), and myself, the Design Lead (because Art Director would have sent the wrong message in the corporate hierarchy of titles). We sat down in January 2012 and mapped out what we needed to do: website, brochures, tradeshow displays, advertising campaigns, and on and on.

That was the practical part. The other part – the more important part – was the change in PTI’s messaging we hoped to accomplish: it’s not what we do, but why we do it. PTI builds workforce accommodations for its guests. Focus on what motivates the customers, and frame the conversation around that.

John Carter of Mars 2 : The Gods of Mars Poster

Many people have talked about what happened with John Carter (of Mars) – the movie – this spring. The film was good, the marketing was weak, and the unfortunate result is that the sequels are very much in doubt.

PTI Aboriginal Relations Annual Report

One of the better pieces to come out of PTI’s Unified-theme branding is the annual report for its Aboriginal Relations department.

A Princess of Mars Cover by Frank E. Schoonover

One of the classic editions of Edgar Rice Burroughs’ A Princess of Mars is the first printing, published by A.C. McClurg & Co. in 1917. Frank E. Schoonover, a top illustrator of the day, painted the cover and interior plates. Schoonover was a student of the master Howard Pyle, as was NC Wyeth, and there are definite similarities between the artists.

Tarzan Covers by Neal Adams and Boris Vallejo

I have to credit Neal Adams for getting me to read my first Edgar Rice Burroughs’ book – Tarzan of the Apes – in 1977.

Having read his DC Comics work, Neal Adams was the epitome of what comics could be to a 12-year-old boy. That he did some of his best painting work on these covers for Ballantine in 1976 is what drew me to buy the book.