It started with the Marketing Director, a Marketing Lead (who would be promoted to Marketing Manager in the middle of the project), and myself, the Design Lead (because Art Director would have sent the wrong message in the corporate hierarchy of titles). We sat down in January 2012 and mapped out what we needed to do: website, brochures, tradeshow displays, advertising campaigns, and on and on.
That was the practical part. The other part – the more important part – was the change in PTI’s messaging we hoped to accomplish: it’s not what we do, but why we do it. PTI builds workforce accommodations for its guests. Focus on what motivates the customers, and frame the conversation around that.
In remote area workforce accommodations, wildlife is part of the landscape, and it’s always important to remember that we’re in their world, not the other way around.
Inevitably, animals will become curious, and if encouraged to stay by people’s behaviour or scraps of food, the two worlds come into conflict.
PTI’s strategy is two-fold. First, make it standard practice to deny food by using secure waste receptacles. And second, through ongoing education make staff and guests aware of the consequences of blurring the lines between humans and animals.
We wanted something bold and memorable, and less earnest than PSAs usually are. It was okay to be a bit funny while we drove the point home.
Chimo Water and Wastewater needed to update their brochure. I opened up the composition, making the type lighter on the page and using clean technical drawings to convey Chimo’s expertise. We were fortunate to have enough space for a full-page portrait of one of their plant operators. More than machinery, Chimo is well known for the quality of their staff and service.
Best Communities started as a feature in Alberta Venture magazine. Then working with the staff web programmer, he built the basic structure, while I provided art direction and interface details. It was a successful collaboration.
This project won in the Best Cross Platform category at the Canadian Online Publishing Awards in 2009.
The client needed a supplemental piece to help sell the penthouse suites in an upscale resort-town condominium development. But they didn’t want to break the bank on a short-run traditional print bill.
So we went with a job done mostly on a digital press, with a few custom details (see top right) to finish it with style.
A developer’s latest project in a resort town was to be the first condominium complex in the heart of the Cape Cod-styled community.
I took the supplied name “Village Square” and the direction to create something harmonious with the sthetic of the area, while not being merely a copy of the existing marketing (a product of another developer/agency).
Atlantis Rising is a long-running magazine devoted to “ancient mysteries, unexplained anomalies and future science.” In effect, anything speculative and sometimes fantastic about the history of the world.
As a personal ‘what-if’ project, I took some time to examine the design of AR. Like many magazines that explore this type of material, they use a decorative and enthusiastic design style with coloured backgrounds and photo-illustrations.
Drawing upon vintage book design and the architectural features of this beautiful heritage home, it was easy to develop a package for this children’s activity book.
Sometimes you get to have a little fun. These internal posters for The City of Calgary were aimed at water maintenance workers to get on fixing water leaks immediately.
They supplied the headlines and said a photo of a steak on a grill would be good for the first one. I went, “Hmm,” and came back with sketches.
They went, “Oh, sure. Looks good.”
We put up the posters and they were promptly stolen. We put up more, and I think those got stolen, too.
Introduced at the 1939 World’s Fair in New York, the View-Master came into its own during the stereo photography (or 3D to you movie and comics fans) craze of the 1950s. It is easy to forget that the View-Master was once a successful mass-market product akin to today’s VCR and DVD player. It was family entertainment. Millions of reels have been sold and a collectors’ community thrives today.
View-Master is now owned by Fisher-Price and marketed as a toy for young children.