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It started with the Marketing Director, a Marketing Lead (who would be promoted to Marketing Manager in the middle of the project), and myself, the Design Lead (because Art Director would have sent the wrong message in the corporate hierarchy of titles). We sat down in January 2012 and mapped out what we needed to do: website, brochures, tradeshow displays, advertising campaigns, and on and on.

That was the practical part. The other part – the more important part – was the change in PTI’s messaging we hoped to accomplish: it’s not what we do, but why we do it. PTI builds workforce accommodations for its guests. Focus on what motivates the customers, and frame the conversation around that.

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Chimo Water and Wastewater needed to update their brochure. I opened up the composition, making the type lighter on the page and using clean technical drawings to convey Chimo’s expertise. We were fortunate to have enough space for a full-page portrait of one of their plant operators. More than machinery, Chimo is well known for the quality of their staff and service.

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The client needed a supplemental piece to help sell the penthouse suites in an upscale resort-town condominium development. But they didn’t want to break the bank on a short-run traditional print bill.

So we went with a job done mostly on a digital press, with a few custom details (see top right) to finish it with style.

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A developer’s latest project in a resort town was to be the first condominium complex in the heart of the Cape Cod-styled community.

I took the supplied name “Village Square” and the direction to create something harmonious with the sthetic of the area, while not being merely a copy of the existing marketing (a product of another developer/agency).

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