Chimo Water and Wastewater needed to update their brochure. I opened up the composition, making the type lighter on the page and using clean technical drawings to convey Chimo’s expertise. We were fortunate to have enough space for a full-page portrait of one of their plant operators. More than machinery, Chimo is well known for the quality of their staff and service.
The folder echoed the brochure. The cover was simpler, with the logo done in a blind emboss instead of colour to keep the focus on the swirl.
For a bit of oomph, we did a dual varnish. The white areas (below) received a matt finish, while the magenta bits were coated in high gloss.