Do Not Feed the Wildlife Posters

In remote area workforce accommodations, wildlife is part of the landscape, and it’s always important to remember that we’re in their world, not the other way around.

Inevitably, animals will become curious, and if encouraged to stay by people’s behaviour or scraps of food, the two worlds come into conflict.

PTI’s strategy is two-fold. First, make it standard practice to deny food by using secure waste receptacles. And second, through ongoing education make staff and guests aware of the consequences of blurring the lines between humans and animals.

We wanted something bold and memorable, and less earnest than PSAs usually are. It was okay to be a bit funny while we drove the point home.

Do Not Feed the Wildlife

Bunny. Bear. Bunny. Bear. The alliteration worked as did the wolf in the middle to complete the food chain.

Do Not Feed the Wildlife

The original version of this one made the client pause, their eyes went wide and they didn’t say anything. Death had a skull with points of red in the eye sockets and his bony finger was pointing down at the fox’s head. I thought I had cleverly worked in a Monty Python “It was the salmon mousse!” reference.

When the client spoke, he said something like, “That’s a little, um, wow.” Where I saw a bit of harmless dark humour, he saw the cold touch of death as it gripped his heart. And not in a therapeutic massage kind of way. Fair enough. We pared back the image to be simpler and more graphic (while being less graphic, oddly enough).

Do Not Feed the Wildlife

It’s Bambi. In front of a big truck. This one drew the strongest reaction from our audience (see top right).

Scott Dutton

Scott Dutton is an art director, designer and illustrator whose career bridges digital and print in marketing, branding and publishing
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