ElPro Logo Development

The spirit of the start-up is to have passion for what you do, and that often goes as far as your first marketing materials, including your logo. Sometimes it sticks, and sometimes as you grow you want your materials to improve to represent you better in a demanding marketplace.

Here’s the process we went through from notes and competitor comparison to final logo usage guide.


Competitors and Sketching

Logo development

Logo development

Logo development

Logo development

Logo development

Logo development


First Round Development

Logo development

Logo development

Logo development

Logo development


Second Round Development

Logo development

Logo development

Logo development

Logo development


Final Logo Usage Guide

Logo development

Logo development

Logo development

Logo development

Logo development

Scott Dutton

Scott Dutton is an art director, designer and illustrator whose career bridges digital and print in marketing, branding and publishing
  1. Ruth left a comment on January 23, 2018 at 8:57 am

    Folks don’t know how much goes into it –
    Thanks for exposing what it takes!
    🙂

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