PTI Wayfinding Signage

PTI builds large, modular structures with kilometres of corridors, and for the new guests, the hallways can be pretty anonymous. My first trip up to one of the oilsands lodges, I got turned around more than once. I’m sure a half-asleep worker coming on or off shift would go through the same thing.


PTI Wayfinding Signage

The first piece to develop was the icon system, based on international standards for airports and national parks. Some were custom designs for PTI’s business specifics.


PTI Wayfinding Signage

As mentioned, the hallways can look the same, no matter which way you’re going, so I chose to make all signs leading away from the central core of a lodge to be white, and all signs leading to the core blue. It was a simple and clear way to orient our guests to which way they were going.


PTI Wayfinding Signage

PTI Wayfinding Signage

Taking the icons, they were applied to signage banners deployed overhead at key intersections. With corridors being hundreds of metres long, we made sure to always have a banner in sight.


PTI Wayfinding Signage

A sample of what we deployed in the individual dorms. Without the signage providing visual cues, you could easily head for the emergency exit instead of towards the central cores and the lodge’s services.


PTI Wayfinding Signage

PTI Wayfinding Signage

PTI Wayfinding Signage

PTI Wayfinding Signage

PTI Wayfinding Signage

Visual mockups for how the wayfinding signage system was to be deployed.

Scott Dutton

Scott Dutton is a graphic designer and illustrator with experience in marketing, publishing and information design
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