Introduced at the 1939 World’s Fair in New York, the View-Master came into its own during the stereo photography (or 3D to you movie and comics fans) craze of the 1950s. It is easy to forget that the View-Master was once a successful mass-market product akin to today’s VCR and DVD player. It was family entertainment. Millions of reels have been sold and a collectors’ community thrives today.
View-Master is now owned by Mattel. While the original viewers and reels are still available, they have moved the brand into the modern technology of smartphone apps.
To create the illustration, the viewer was split apart into its components and placed on a flatbed scanner.
Each scan was traced in Illustrator, with the different surfaces arbitrarily coloured for contrast during this phase. Projecting the flat drawings into isometric perspective with CADtools, the art was then extended manually to create the structure. After making sure all the details were right, the surfaces were modelled.
The final piece was combined with scans of vintage items and other source material.
With an item sample, blueprints or sketches, I can create something of equal high quality to tell your product’s story.