Introduced at the 1939 World’s Fair in New York, the View-Master came into its own during the stereo photography (or 3D to you movie and comics fans) craze of the 1950s. It is easy to forget that the View-Master was once a successful mass-market product akin to today’s VCR and DVD player. It was family entertainment. Millions of reels have been sold and a collectors’ community thrives today.
View-Master is now owned by Fisher-Price and marketed as a toy for young children.
Download the View-Master Poster PDF · 23″x17″ · For personal use only
To create the illustration, the viewer was split apart into its components and placed on a flatbed scanner.
Each scan was traced in Illustrator, with the different surfaces arbitrarily coloured for contrast during this phase. Projecting the flat drawings into isometric perspective with CADtools, the art was then extended manually to create the structure. After making sure all the details were right, the surfaces were modelled.
The final piece was combined with scans of vintage items and other source material (see top right).